{"id":434,"date":"2026-10-06T13:14:27","date_gmt":"2026-10-06T05:14:27","guid":{"rendered":"https:\/\/itpbaz.kinsta.cloud\/beauty\/byredo-future-memories\/"},"modified":"2026-11-10T22:24:07","modified_gmt":"2026-11-10T14:24:07","slug":"byredo-future-memories","status":"publish","type":"post","link":"https:\/\/preview.itp.luxury\/baz-my-1\/beauty\/byredo-future-memories\/","title":{"rendered":"Inside BAZAAR\u2019s Future Memories Event With Byredo"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">In The Moment<\/h2>\n\n<p class=\"has-drop-cap wp-block-paragraph\">What do we choose to remember? And, perhaps more importantly, what moments are we creating today that we will carry with us tomorrow?<\/p>\n<div class=\"px-4 md:px-8 max-w-[1100px] mx-auto\">\t<figure class=\"my-12 md:-mx-16\">\n\t\t<div class=\"grid grid-cols-2 gap-3 md:gap-6 relative items-start\">\n\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<div class=\"relative aspect-[4\/5] bg-stone overflow-hidden\"><img width=\"667\" height=\"1000\" src=\"https:\/\/itpbaz.kinsta.cloud\/wp-content\/uploads\/2026\/10\/DSC02813.jpg\" class=\"absolute inset-0 size-full object-cover\" alt=\"\" sizes=\"auto, 50vw\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/itpbaz.kinsta.cloud\/wp-content\/uploads\/2026\/10\/DSC02813.jpg 667w, https:\/\/itpbaz.kinsta.cloud\/wp-content\/uploads\/2026\/10\/DSC02813-200x300.jpg 200w\" \/><\/div>\n\t\t\t\t\t<p class=\"mt-2 max-w-xs\"><span class=\"caption\"><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<div class=\"relative aspect-[4\/5] bg-stone overflow-hidden\"><img width=\"667\" height=\"1000\" src=\"https:\/\/itpbaz.kinsta.cloud\/wp-content\/uploads\/2026\/10\/DSC02808.jpg\" class=\"absolute inset-0 size-full object-cover\" alt=\"\" sizes=\"auto, 50vw\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/itpbaz.kinsta.cloud\/wp-content\/uploads\/2026\/10\/DSC02808.jpg 667w, https:\/\/itpbaz.kinsta.cloud\/wp-content\/uploads\/2026\/10\/DSC02808-200x300.jpg 200w\" \/><\/div>\n\t\t\t\t\t<p class=\"mt-2 max-w-xs\"><span class=\"caption\"><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\">From memories of the past to those still being made, discover how BAZAAR and Byredo celebrated Future Memories at its Suria KLCC store.<\/h2>\n\t\t\t<section class=\"my-14 md:my-20 overflow-hidden\">\n\t\t\t\t<div class=\"no-scrollbar flex gap-4 md:gap-6 overflow-x-auto snap-x snap-mandatory px-4 md:px-8 pb-2 scroll-px-4 md:scroll-px-8\">\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"snap-start shrink-0 w-[78vw] sm:w-[48vw] md:w-[30vw]\">\n\t\t\t\t\t\t\t<div class=\"relative aspect-[4\/5] bg-stone overflow-hidden\"><img width=\"667\" height=\"1000\" src=\"https:\/\/itpbaz.kinsta.cloud\/wp-content\/uploads\/2026\/10\/DSC03300.jpg\" class=\"absolute inset-0 size-full object-cover\" alt=\"\" sizes=\"auto, 30vw\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/itpbaz.kinsta.cloud\/wp-content\/uploads\/2026\/10\/DSC03300.jpg 667w, https:\/\/itpbaz.kinsta.cloud\/wp-content\/uploads\/2026\/10\/DSC03300-200x300.jpg 200w\" \/><\/div>\n\t\t\t\t\t\t\t<figcaption class=\"caption mt-2\">01 \u2014 <\/figcaption>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"snap-start shrink-0 w-[78vw] sm:w-[48vw] md:w-[30vw]\">\n\t\t\t\t\t\t\t<div class=\"relative aspect-[4\/5] bg-stone overflow-hidden\"><img width=\"667\" height=\"1000\" src=\"https:\/\/itpbaz.kinsta.cloud\/wp-content\/uploads\/2026\/10\/DSC03068.jpg\" class=\"absolute inset-0 size-full object-cover\" alt=\"\" sizes=\"auto, 30vw\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/itpbaz.kinsta.cloud\/wp-content\/uploads\/2026\/10\/DSC03068.jpg 667w, https:\/\/itpbaz.kinsta.cloud\/wp-content\/uploads\/2026\/10\/DSC03068-200x300.jpg 200w\" \/><\/div>\n\t\t\t\t\t\t\t<figcaption class=\"caption mt-2\">02 \u2014 <\/figcaption>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"snap-start shrink-0 w-[78vw] sm:w-[48vw] md:w-[30vw]\">\n\t\t\t\t\t\t\t<div class=\"relative aspect-[4\/5] bg-stone overflow-hidden\"><img width=\"667\" height=\"1000\" src=\"https:\/\/itpbaz.kinsta.cloud\/wp-content\/uploads\/2026\/10\/DSC02898.jpg\" class=\"absolute inset-0 size-full object-cover\" alt=\"\" sizes=\"auto, 30vw\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/itpbaz.kinsta.cloud\/wp-content\/uploads\/2026\/10\/DSC02898.jpg 667w, https:\/\/itpbaz.kinsta.cloud\/wp-content\/uploads\/2026\/10\/DSC02898-200x300.jpg 200w\" \/><\/div>\n\t\t\t\t\t\t\t<figcaption class=\"caption mt-2\">03 \u2014 <\/figcaption>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/section>\n\t\t\t\n<p class=\"wp-block-paragraph\">Over the weekend, we gathered with Byredo at its Suria KLCC store for an intimate introduction to Future Memories, the house\u2019s latest Eau de Parfum. Inspired by the fleeting moment when an experience begins to become a memory, the afternoon offered guests a chance to pause and reflect on the moments that have shaped them, those unfolding in the present and the memories still waiting to be made.<\/p>\n\n<p class=\"wp-block-paragraph\">At the heart of the experience was Future Memories, a fragrance composed by perfumer Quentin Bisch. The scent opens with galbanum essence, blackcurrant accord and aldehydes, giving way to a heart of orris butter, labdanum, orange blossom and white vanilla. In the base, vanilla liquor accord and Madagascar vanilla CO\u2082 meet ambrofix and musks, leaving behind a soft, lingering trace. The composition explores vanilla with a sense of clarity, creating a fragrance that captures the feeling of a moment settling into memory.<\/p>\n<div class=\"px-4 md:px-8 max-w-[1100px] mx-auto\">\t<figure class=\"my-10  \">\n\t\t<div class=\"relative  bg-stone overflow-hidden\" style=\"aspect-ratio:1000\/667\"><img width=\"1000\" height=\"667\" src=\"https:\/\/itpbaz.kinsta.cloud\/wp-content\/uploads\/2026\/10\/DSC02988.jpg\" class=\"absolute inset-0 size-full object-cover\" alt=\"\" sizes=\"auto, (min-width: 1024px) 960px, 100vw\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/itpbaz.kinsta.cloud\/wp-content\/uploads\/2026\/10\/DSC02988.jpg 1000w, https:\/\/itpbaz.kinsta.cloud\/wp-content\/uploads\/2026\/10\/DSC02988-300x200.jpg 300w, https:\/\/itpbaz.kinsta.cloud\/wp-content\/uploads\/2026\/10\/DSC02988-768x512.jpg 768w\" \/><\/div>\n\t\t\t<\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">Guests were also invited to look inward through Byredo\u2019s Future Memories card deck, which posed questions designed to draw out personal reflections. <em>Who has marked your life in a way you can still feel today?<\/em> asked one. Another considered the present: <em>When was the last time you felt truly present?<\/em> A final question looked towards the future: <em>How do you want to be remembered by someone you love?<\/em><\/p>\n\n<p class=\"wp-block-paragraph\">Their answers offered glimpses into the people, experiences and hopes that shape each individual\u2019s sense of memory, with an artist translating some of these personal reflections into portraits throughout the afternoon.<\/p>\n<div class=\"px-4 md:px-8 max-w-[1100px] mx-auto\">\t<figure class=\"my-10  \">\n\t\t<div class=\"relative  bg-stone overflow-hidden\" style=\"aspect-ratio:1000\/667\"><img width=\"1000\" height=\"667\" src=\"https:\/\/itpbaz.kinsta.cloud\/wp-content\/uploads\/2026\/10\/DSC02841.jpg\" class=\"absolute inset-0 size-full object-cover\" alt=\"\" sizes=\"auto, (min-width: 1024px) 960px, 100vw\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/itpbaz.kinsta.cloud\/wp-content\/uploads\/2026\/10\/DSC02841.jpg 1000w, https:\/\/itpbaz.kinsta.cloud\/wp-content\/uploads\/2026\/10\/DSC02841-300x200.jpg 300w, https:\/\/itpbaz.kinsta.cloud\/wp-content\/uploads\/2026\/10\/DSC02841-768x512.jpg 768w\" \/><\/div>\n\t\t\t<\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">Ultimately, the gathering reflected the sentiment at the centre of Future Memories: that the moments we are living now are already becoming part of our story, carrying traces of the past while quietly shaping what comes next.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From memories of the past to those still being made, discover how BAZAAR and Byredo celebrated Future Memories at its Suria KLCC store.<\/p>\n","protected":false},"author":9,"featured_media":442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","bz_kicker":"","bz_opener":"bleed","bz_photographer":"","bz_hero_caption":"","bz_hero_credit":"","bz_hero_clip":0,"bz_inset":0,"bz_tile_image":0,"bz_clip":0,"bz_tile_dek":"","bz_reading_time":"","bz_duration":"","bz_feature_small":0,"bz_feature_medium":0,"bz_feature_quote":""},"categories":[3],"tags":[153,41,154,155],"bz_slot":[],"class_list":["post-434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","tag-byredo","tag-fragrance","tag-future-memories","tag-suria-klcc"],"_links":{"self":[{"href":"https:\/\/preview.itp.luxury\/baz-my-1\/wp-json\/wp\/v2\/posts\/434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preview.itp.luxury\/baz-my-1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/preview.itp.luxury\/baz-my-1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/preview.itp.luxury\/baz-my-1\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/preview.itp.luxury\/baz-my-1\/wp-json\/wp\/v2\/comments?post=434"}],"version-history":[{"count":1,"href":"https:\/\/preview.itp.luxury\/baz-my-1\/wp-json\/wp\/v2\/posts\/434\/revisions"}],"predecessor-version":[{"id":1585,"href":"https:\/\/preview.itp.luxury\/baz-my-1\/wp-json\/wp\/v2\/posts\/434\/revisions\/1585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/preview.itp.luxury\/baz-my-1\/wp-json\/wp\/v2\/media\/442"}],"wp:attachment":[{"href":"https:\/\/preview.itp.luxury\/baz-my-1\/wp-json\/wp\/v2\/media?parent=434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/preview.itp.luxury\/baz-my-1\/wp-json\/wp\/v2\/categories?post=434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/preview.itp.luxury\/baz-my-1\/wp-json\/wp\/v2\/tags?post=434"},{"taxonomy":"bz_slot","embeddable":true,"href":"https:\/\/preview.itp.luxury\/baz-my-1\/wp-json\/wp\/v2\/bz_slot?post=434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}