This year, Marina Bay Sands<\/a> elevates the thrill of motorsports by transforming its resort into an experience like no other. From 25 September to 25 October, Ferrari Lifestyle will make its Asia debut at The Shoppes at Marina Bay Sands, featuring ready-to-wear, accessories, collectables, and design-led pieces. You can also pop by and capture some picture-perfect moments to view the Ferrari SF21 show car on display in the Tower 1 Hotel Lobby and a Ferrari Testa Rossa J at The Shoppes (from 14 September to 12 October).<\/p>\n From 28 September to 11 October, expect to see the skyline\u2014the resort\u2019s hotel towers and ArtScience Museum\u2014bathed in shimmering Ferrari red nightly from 7PM onwards, as a tribute to Scuderia Ferrari HP\u2019s rich racing heritage. That\u2019s not all. Lewis Hamilton himself<\/a> is joining the festivities by introducing his brands (+44 and Almave) to Southeast Asia for the first time.<\/p>\n\n Lewis Hamilton, founder of +44<\/a> and co-founder of Almave<\/a>, expressed in a statement: \u201cI\u2019m excited to join forces with Marina Bay Sands to introduce Plus44 and Almave to Team LH and audiences throughout Southeast Asia. Singapore is a city that I always love returning to, and I\u2019m From 5 to 11 October, fans can explore the world of +44 at The Shoppes, featuring a curated pop-up shop that showcases his love for fashion and self-expression. Or better yet, elevated streetwear. Think hoodies, tees, shorts, jerseys, and a celestial camo tracksuit. It also debuts his limited-edition capsule collection, designed in collaboration with Singaporean artist Jahan Loh. With a blend of Lewis\u2019s racing culture combined with Loh\u2019s distinct Spaceman art, the collection takes on a fresh perspective through Loh\u2019s mind.<\/p>\n\n Adding to the allure, Marina Bay Sands introduces Almave, the first-of-its-kind non-alcoholic agave spirit co-founded by Lewis Hamilton. Crafted in Mexico, this premium spirit will become the star of the show in the resort\u2019s Zero Edit programme (alcohol-free experiences). An exclusive to the establishment for one year, Almave Ambar, Almave Blanco and Almave Humo will make their debut on the cocktail menu\u2014like \u201cThe Lewis\u201d, a bespoke zero-proof cocktail co-created with Hamilton himself. If you\u2019re as curious as we are, you can order the drink in between race days at Bread Street Kitchen, CUT by Wolfgang Puck, estiatorio Milos, LAVO Coastal Italian Restaurant & Rooftop Bar<\/a>, Mott 32, Spago by Wolfgang Puck, WAKUDA Singapore, and Paiza Sky Residence.<\/p>\n![\"\"](\"https:\/\/itpbaz.kinsta.cloud\/wp-content\/uploads\/2026\/10\/Ferrari-SS26-ADV-campaign_1-credit-to-Robin-Galiegue.jpg\")
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grateful for the support from Marina Bay Sands in providing an incredible platform to bring these brands to life through memorable experiences.\u201d<\/p>\n![\"\"](\"https:\/\/itpbaz.kinsta.cloud\/wp-content\/uploads\/2026\/10\/Lewis-Hamilton_1.jpg\")
<\/div>\n\t\t\t<\/figure>\n<\/div>\nLewis Hamilton brings lifestyle brand +44 to Marina Bay Sands<\/h2>\n\n
Sip and clink with Almave<\/h2>\n\n
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