Valentino Beauty Revives Vendetta With Dakota Johnson and Alexander Skarsgård
Valentino Beauty revives its iconic Vendetta name with a new fragrance duo fronted by Dakota Johnson and Alexander Skarsgård.
Beauty5 August 2026 Words Alisha Azuddin
A Modern Vendetta
For a house built on the idea that fashion should celebrate individuality, Valentino has never treated fragrance as an afterthought. From the rebellious spirit of the original Vendetta in 1991 to the global success of Born in Roma, the Maison has consistently translated its couture codes into scent, balancing Italian glamour with modern confidence.
Valentino Beauty revives its iconic Vendetta name with a new fragrance duo fronted by Dakota Johnson and Alexander Skarsgård, reimagining passion through two bold new scents.
Now, Valentino Beauty revisits one of its most memorable fragrance names with Vendetta, its first new prestige fragrance franchise in six years. Inspired by the original scent introduced under Valentino Garavani in 1991, the collection reinterprets its legacy for a new generation.
At the heart of Vendetta is a different vision of romance. The collection celebrates instinctive connection over convention, presenting intimacy as something raw, emotional and deeply human. Conceived as a duo, Vendetta Donna and Vendetta Uomo are distinct fragrances united by a shared expression of passion, freedom and magnetic attraction.
Adding to the allure are two of Hollywood’s most captivating stars. Dakota Johnson and Alexander Skarsgård front the campaign, marking their first-ever collaboration on screen. Photographed by renowned duo Inez & Vinoodh, the cinematic visuals capture the pair as modern lovers balancing tenderness with undeniable chemistry.
The admiration extends beyond the camera, too. Skarsgård has spoken about finally having the opportunity to work with Johnson after knowing her for years, describing the experience by saying, “I absolutely adore her.” Johnson, meanwhile, praised her co-star’s calm and generous presence throughout filming, making their first collaboration feel remarkably natural.
The chemistry that defines the campaign is echoed in the fragrances themselves. While conceived as a pair, Vendetta Donna and Vendetta Uomo each reveal their own unique olfactive identity.
Vendetta Donna
Soft yet undeniably captivating, Vendetta Donna places tuberose firmly in the spotlight. Red orange nectar gives the opening a vibrant brightness before the flower reveals its creamy, sun-drenched character through an exclusive Tuberose Osmobloom extract. Sandalwood brings everything together with a smooth, enveloping finish that lingers beautifully on the skin.
Vendetta Uomo
Developed by master perfumer Marie Salamagne, Vendetta Uomo builds contrast through its composition. Fresh ginger cuts through the opening before a rich cinnamon liquor accord shifts the fragrance into warmer territory. Patchouli anchors the scent with earthy depth, creating a woody spicy gourmand that is textured, intimate and unmistakably modern.
