Natalie Portman on the New Miss Dior Eau de Parfum

A fragrance rarely stays the same forever. As the world around it changes, so too do the people who wear it, inviting new interpretations that feel relevant to the moment while respecting what came before. For Miss Dior, that latest evolution comes in the form of a newly composed Eau de Parfum by Francis Kurkdjian, accompanied by an exquisitely crafted couture bow that reflects the House’s enduring commitment to artistry and detail.

The new Miss Dior Eau de Parfum embraces a more contemporary interpretation of the classic chypre bouquet, balancing luminous florals with richer woody accords. At its heart is the Centifolia rose, cultivated in Grasse by Dior’s long-standing partner growers, layered with jasmine before unfolding into warm notes of sandalwood, patchouli, vanilla and tonka bean. Expect a fragrance that feels brighter and more radiant while retaining the elegant depth that has defined Miss Dior for decades.

Just as considered as the fragrance itself is the bottle’s newest detail. The signature bow, long associated with Miss Dior, has been reimagined as an intricate couture accessory inspired by Dior’s savoir-faire. Created using a jacquard weaving technique, each ribbon is woven with thousands of colourful threads to form a delicate millefiori motif, echoing the gardens that have always been central to the Miss Dior story.

For Portman, this campaign feels especially personal. Shot on a recreated Parisian streetscape, she explains that it mirrors the stage of life she is currently in. “It does feel like it represents my life now, being in the city and basking in its beauty,” she says. “I’m actually quite pregnant in this one, so there is also this moment of explosion of love going on. It is very beautiful and exciting to celebrate, and that is also the reason why I’m carrying around a big bouquet in front of my belly for the whole commercial.”

That connection to flowers extends beyond the campaign itself. Asked what flower she would choose if one were named after her, Portman imagines something entirely new. While she adores peonies, she is equally captivated by the scent of jasmine and citrus blossom, dreaming instead of “some kind of hybrid that would make a peony smell like jasmine.”

Her appreciation for florals has also evolved alongside her relationship with fragrance. While vanilla was once her scent of choice growing up, today it is the rose that resonates most deeply. Visiting Grasse during the rose harvest left a lasting impression on her, where she experienced the Centifolia fields in full bloom with the Dior team. Watching the wind carry the scent of thousands of roses across the landscape, she recalls, transformed the way she thinks about the flower. It is an experience that now gives even greater meaning to wearing Miss Dior.

That balance between strength and optimism also shapes how she approaches her career. While acting has always brought her joy, her priorities have shifted over time. Earlier in her career, she was driven by personal challenges and the opportunity to express herself through complex characters. Today, she finds herself increasingly drawn to projects that can offer audiences a sense of joy. In a world that often feels heavy, she believes one of the greatest gifts entertainers can offer is simply the chance for people to experience moments of happiness.

For Portman, Miss Dior has evolved alongside her own journey. As her relationship with fragrance has changed, so too has her perspective on the roles she chooses and the stories she wants to tell. It is a relationship that feels all the more authentic because both have been allowed to evolve over time.