Aespa NINGNING Fronts Gucci’s ‘Beauty and the Bag’ Campaign
Fashion · 29 May 2026
Discover how Gucci Ningning connects beauty and desire through stunning visuals in their latest campaign with the Paparazzo bag.
- Words
- Amalina Anuar
All eyes on the Gucci Paparazzo.
Gucci unfolds a new chapter of its ‘Beauty and the Bag’ campaign by having the spotlight on the ever-so-dynamic Global Brand Ambassador NINGNING from aespa. Through the vibrant lens of Mert and Marcus, the campaign blossoms into a tapestry where every image evokes a profound connection between handbags and desire.
As you go through each photograph, the message is clear. It tells us that when a bag enters our world, it becomes an extension of our identity. The latest chapter of the campaign introduces the Gucci Paparazzo—a leather companion that marries a relaxed silhouette with daring elements. Elegantly crafted from supple leather, the bag holds a promise of versatility as it has the ability to transform any ensemble from laid-back chic to sophisticated elegance, thanks to the adjustable and detachable strap. The beauty of the companion lies in its top-handle silhouette, Web stripe and Horsebit hardware.
Carry the Paparazzo, and you will have the chance to carry a piece of Gucci’s rooted heritage whenever you go. The signature Horsebit is a subtle embrace of the future with a nod to Gucci’s equestrian inspiration from the late ‘40s. Furthermore, the Web stripe highlights a piece of the House’s heritage that connects beautifully with the archival codes. Take this with you on every occasion, and you can guarantee it will keep your daily essentials safe, thanks to its gusset with a snap button and magnetic closure.
With NINGNING taking over the narrative, it’s clear that the star embodies the essence of sleek refinement as she fronts the campaign. With her dynamic energy and fashion-forward persona, the star continues to shine in silhouettes that define sleek minimalism to maximalist in head-to-toe GG prints. Take a peek at the campaign above.
