David Jonsson is Loewe’s New Brand Ambassador
Fashion · 18 August 2026
- Words
- Zue Wei Leong
David Jonsson takes on new roles.
Spanish luxury brand announces David Jonsson as its newest brand ambassador, chosen by creative directors Jack McCollough and Lazaro Hernandez. This appointment comes in conjunction with the news that the British actor will be succeeding the late Chadwick Boseman in the role of Black Panther in the Marvel cinematic universe; it was revealed at San Diego Comic-Con that his latest iteration of the superhero will be the son of T’Challa and Nakia, appearing in Black Panther 3, scheduled for a 2028 release.
In the last decade, Jonsson has become a well-known figure in film and television, with impressive on-screen performances in HBO’s Industry as well as Rye Lane (2023), Alien: Romulus (2024), and The Long Walk (2025). He has also received Best Actor at the Black British Theatre Awards for his 2021 on-stage performance in And Breathe at the Almeida. “Film has always fascinated me. From costumes to cameras, it’s pure play. I’m proud to call it my craft. I always want to be somewhere I can redefine,” says Jonsson. “I feel deeply connected to the spirit of Loewe. It’s a playground. I’m excited for the fun.”
“David’s approach to craft is attentive, exploratory, unafraid of complexity,” say Jack McCollough and Lazaro Hernandez. “In his work, as in ours, the surface is never the whole story. We are delighted to welcome him as a brand ambassador.”
Jonsson’s upcoming projects include A24’s The Chaperones, Frank Ocean’s highly anticipated untitled feature, and Halina Reijn’s Please, alongside Gracie Abrams, Tom Burke and Connor Storrie. We anticipate that he will be dressed in Loewe for these respective press tours.
