The Best Cruise 2027 Looks
Fashion · 22 June 2026
From Max Mara's Chinese-inspired creations to Chanel's seaside delights, these are our favourite designs from the Cruise 2027 season.
- Words
- Zue Wei Leong
Highlights from the Cruise 2027 shows.
This Cruise 2027 season took us around the world, from the blinding flashing lights of Los Angeles and New York City and the quiet French coastal town of Biarritz all the way to Shanghai, a new burgeoning fashion capital in the East. The creative directors at the helm of luxury fashion brands each took on the challenge of channelling the energy of their host cities; for those recently appointed to their positions, including Gucci’s Demna, Dior’s Jonathan Anderson, and Chanel’s Matthieu Blazy, the task holds significant weight as they continue to lay the groundwork and set the tone for their tenures.
BAZAAR rounds up the best Cruise 2027 looks from Dior, Max Mara, Chanel, and more.
Max Mara
To celebrate its 75th anniversary, Max Mara takes an unconventional route by charging into the future.
It recognises its history and heritage with The Max!, an exhibition at the Long Museum in Shanghai, curated by Olivier Saillard with Gaël Mamine as associate curator. The exhibition, open to the public until June 28, 2026, showcases the brand’s signature designs, such as the 101801 coat first created in 1981. Creative director Ian Griffiths stages its Resort 2027 show within this exhibition, presenting a series of refreshing interpretations of classic Max Mara motifs. Its famously neutral colour palette is rendered in shimmering paillettes, punctuated by fully red looks.
A move praised for its foresight, Max Mara’s eastward expansion by hosting its show in Shanghai confirms that the vibrant city is well on its way to becoming a fashion capital. As a nod to its host city, the collection includes Chinese-inspired silhouettes, including a stretchy merino wool cheongsam, a quilted silk jacket or a crisp poplin shirt with a pankou fastening.
Valentino
Valentino’s Cruise 2027 collection is a quest for authenticity through Alessandro Michele’s unique perspective. “I’m fascinated by the growing promiscuity of wardrobes: the coexistence of the exceptional and the practical,” says Michele. “This is how some of my friends actually dress. It’s beautiful to see that freedom.”
As such, the looks are relatively restrained and pared down–where fire is stoked in bright, mismatched prints or extravagant silhouettes, it is simultaneously tampered with modern cuts, casual accessories or unconventional fabrics, such as denim or latex.
Dior
As with his Spring/Summer ‘26 collection and recent Autumn/Winter ‘26 showcase, creative director Anderson showcases the breadth of his knowledge and research. This time, he focuses his attention to Dior’s “longstanding relationship with Hollywood”, all the way from iconic on-screen Dior costumes in Stage Fright (1950), Arabesque (1966) and Belle de Jour (1967) to Anderson’s current support for outstanding Hollywood talent, such as Josh O’Connor, Greta Lee, and Florence Hunt.
The Cruise 2027 collection, held at the Los Angeles County Museum of Art (LACMA), was at times weighed down by its ambition and attempts to fit in all its references. However, when it worked, it worked–especially in the menswear looks, with American shirts made in collaboration with artist Ed Ruscha. Its most striking tributes to cinema include sashed evening gowns, fringes resembling rolls of tape, and the trompe l’œil-effect of shadows from shutters–a nod to a classic Hitchockian aesthetic.
Chanel
“There is no beauty without freedom of the body”, a quote from Gabrielle Chanel is one of the starting points for Blazy’s Cruise 2027 collection. Set in the French seaside town of Biarritz, where Chanel opened her first boutique, Blazy evokes the image of the mermaid, shimmering, ethereal, and free to roam the open seas. In more literal creations, he presents masterpieces with reflective fish-scale pailettes. Beyond that, he introduces relaxed interpretations of vintage swim costumes and leisurewear (with waterproof versions of the classic flap bag!), sailors’ uniforms, and signature tweed suits.
Chanel will be presenting the Cruise 2027 show in Sydney on November 5, 2026.
Louis Vuitton
Nicolas Ghesquière’s continued study of proportion and shape at Louis Vuitton takes on a New York attitude. Staging his Cruise 2027 show at the Frick Collection in New York City, he channels the youthful–almost chaotic–energy of the city; there is a pleasing amount of slouch, layering, and bold accessorising. He goes a step further with a graphic, colourful tribute to Keith Haring, featuring the famous American artist’s high-contrast linework and chromatic pops.
Gucci
Can you isolate a fashion collection from the spectacle of its presentation? There is no definitive answer but as always with Demna, he doesn’t want to. GucciCore saw the takeover of the iconic Times Square, with the bright LED screens inundated with real and fictitious advertisements for Gucci Viaggio, Gucci Automobili, Gucci Businesswear, Gucci Time, Gucci Gym, to a Palazzo Gucci hotel, Gucci Pets, Gucci High Jewelry, and Gucci Life. As with his debut Autumn/Winter 2026 collection, Demna is positioning Gucci as a lifestyle and cultural movement. As a result, Demna’s Cruise 2027 collection is surprisingly wearable–a move that still manages to surprise after years of his avant-garde antics at Balenciaga, Vetements, as well as a past collaboration with Kanye West.
Hermès
The colours of a golden Los Angeles sunset played out in creative director Nadège Vanhee’s Cruise 2027 creations, the second chapter of her Autumn/Winter 2026 collection. A warm neon sign, “Silhouettes on the Horizon”, welcomed guests to the Bel Air Estate and set the tone for the show. Simple silhouettes, intricate leatherwork, and blink-and-you’ll-miss-them details–Vanhee does what she does best.
