{"id":1239,"date":"2026-08-14T23:29:07","date_gmt":"2026-08-14T15:29:07","guid":{"rendered":"https:\/\/itpbaz.kinsta.cloud\/beauty\/j-hope-is-the-new-face-of-colgate-optic-white\/"},"modified":"2026-11-10T22:24:08","modified_gmt":"2026-11-10T14:24:08","slug":"j-hope-is-the-new-face-of-colgate-optic-white","status":"publish","type":"post","link":"https:\/\/preview.itp.luxury\/baz-my-2\/beauty\/j-hope-is-the-new-face-of-colgate-optic-white\/","title":{"rendered":"j-hope Is the New Face of Colgate Optic White"},"content":{"rendered":"\n

The Brightest Smile<\/h2>\n\n

If there is one thing that comes to mind when you think of j-hope, it is probably his smile. The BTS star has long been known for his infectious energy and, fittingly, his unmistakable \u201cSunshine Smile\u201d, making his latest collaboration feel like a particularly natural pairing.<\/p>\n

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BTS\u2019 j-hope has been named the new face of Colgate Optic White Vitamin C, bringing his signature smile and energy to the brand\u2019s latest launch.<\/h2>\n\n

j-hope has been named the new face of Colgate\u2019s latest addition to its Optic White range, Colgate Optic White Vitamin C, bringing his vibe and radiant personality to the brand\u2019s new oral beauty campaign across Asia Pacific.<\/p>\n\n

The partnership makes sense on more than one level. While j-hope is known for lighting up a room with his energy, Colgate\u2019s newest toothpaste is designed to give smiles a brighter look, too. At the heart of the formula is 95% pure stabilised Vitamin C, an ingredient more commonly associated with brightening skincare than your bathroom shelf.<\/p>\n\n

\u201cVitamin C transformed the skincare industry by helping people\u2019s skin look brighter and more radiant,\u201d says Samir Singh, President, Enterprise Oral Care, Colgate-Palmolive. \u201cBased on pioneering oral science work at Colgate-Palmolive, we have unlocked a clinically effective Vitamin C formula for teeth whitening.\u201d<\/p>\n

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Expect a toothpaste designed to tackle the stains that can accumulate over time, with Colgate claiming it can remove the equivalent of seven years of stains in as little as seven days when brushed twice daily. The formula targets discolouration caused by everyday favourites such as coffee, tea and food, while remaining non-acidic and enamel-friendly. It is also fluoride-protected, making it suitable for twice-daily brushing.<\/p>\n\n

For Colgate, the launch reflects the growing overlap between oral care and beauty, with the humble toothpaste becoming part of a wider self-care routine. \u201cConsumers no longer separate beauty from oral care and this product reflects that shift,\u201d Singh adds.<\/p>\n\n

And if there was ever a celebrity whose smile could make a case for a brighter one, it is probably j-hope.<\/p>\n","protected":false},"excerpt":{"rendered":"

BTS’ j-hope has been named the new face of Colgate Optic White Vitamin C, bringing his signature smile and energy to the brand\u2019s latest launch.<\/p>\n","protected":false},"author":9,"featured_media":1240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bzd_title_left":"","bzd_title_right":"","footnotes":"","bz_kicker":"","bz_opener":"bleed","bz_photographer":"","bz_hero_caption":"","bz_hero_credit":"","bz_hero_clip":0,"bz_inset":0,"bz_tile_image":0,"bz_clip":0,"bz_tile_dek":"","bz_reading_time":"","bz_duration":"","bz_feature_small":0,"bz_feature_medium":0,"bz_feature_quote":""},"categories":[3],"tags":[255,484,485,486,487],"bz_slot":[],"class_list":["post-1239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","tag-bts","tag-colgate","tag-jhope","tag-optic-white","tag-sunshine-smile"],"_links":{"self":[{"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/posts\/1239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/comments?post=1239"}],"version-history":[{"count":1,"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/posts\/1239\/revisions"}],"predecessor-version":[{"id":1680,"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/posts\/1239\/revisions\/1680"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/media\/1240"}],"wp:attachment":[{"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/media?parent=1239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/categories?post=1239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/tags?post=1239"},{"taxonomy":"bz_slot","embeddable":true,"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/bz_slot?post=1239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}