{"id":2185,"date":"2026-02-12T16:15:33","date_gmt":"2026-02-12T08:15:33","guid":{"rendered":"https:\/\/itpbaz.kinsta.cloud\/fashion\/jung-kook-is-now-your-hublot-ambassador\/"},"modified":"2026-11-10T22:24:09","modified_gmt":"2026-11-10T14:24:09","slug":"jung-kook-is-now-your-hublot-ambassador","status":"publish","type":"post","link":"https:\/\/preview.itp.luxury\/baz-my-2\/fashion\/jung-kook-is-now-your-hublot-ambassador\/","title":{"rendered":"Jung Kook is Now Your Hublot Ambassador"},"content":{"rendered":"\n

Jung Kook is on a roll.<\/h2>\n\n

Having just been named brand ambassador for Chanel Fragrance & Beauty<\/a> back in December (not forgetting his turn as ambassador for Calvin Klein<\/a> Jeans and Calvin Klein Underwear), Jung Kook of BTS is now embarking on a new partnership that takes him into the realm of horology.<\/p>\n\n

The BTS star joins Swiss luxury watchmaker Hublot as their newest face. Symbolically, the partnership marks a meeting of musical innovation and horological craftsmanship.<\/p>\n\n

From performing at the World Cup to becoming the face of Swiss horology. Jung Kook\u2019s journey with Hublot now comes full circle in Seoul.<\/h2>\n
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\n\t\t\tJung Kook, wearing the Big Bang Original Unico in King Gold Ceramic by Hublot<\/span>\n\t\t\t\t\t<\/figcaption>\n\t\t\t<\/figure>\n<\/div>\n

Hublot<\/a> revealed Jung Kook as their newest global ambassador just this week. Taking place at the South Korean capital, the announcement unites a boundary-pushing artist with a boundary-pushing watchmaker.<\/p>\n\n

And this here is a partnership that feels natural rather than forced. After all, Jung Kook performed at the 2022 FIFA World Cup, where Hublot served as official timekeeper. \u201cPerforming Dreamers<\/em> at the FIFA World Cup in 2022, with Hublot as Official Timekeeper of the competition, was a moment where time and music felt connected,\u201d the artist says in the press release. \u201cNow, collaborating with Hublot feels like that moment coming full circle. I\u2019ve always admired the brand\u2019s confidence, its craftsmanship, its way of creating its own path.\u201c<\/p>\n\n

Why This Partnership Works<\/h2>\n
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\"\"<\/div>\n\t\t\t<\/figure>\n<\/div>\n

Hublot built its reputation on fusion. In 1980, the brand shocked the luxury world by pairing gold with rubber. Then came the Big Bang<\/a> in 2005, which redefined modern watchmaking. Similarly, Jung Kook has spent over a decade blending genres and emotions into something distinctly his own.<\/p>\n\n

Julien Tornare, Hublot\u2019s CEO, sees the connection clearly. \u201cJung Kook is one of the most influential artists of his generation,\u201d he states. \u201cHis precision and passion reflect Hublot\u2019s spirit.\u201d<\/p>\n\n

The Timepiece That Makes Sense<\/h2>\n\n

Jung Kook will wear the Big Bang Original Unico, and honestly, it\u2019s difficult to imagine a better match. Launched in January 2026, the watch represents twenty years of Hublot\u2019s expertise condensed into one stunning piece. Furthermore, it features the brand\u2019s in-house Unico movement, complete with a flyback chronograph and 72-hour power reserve.<\/p>\n\n

There\u2019s something poetic about the pairing. The Big Bang Original Unico builds its identity layer by layer, just as Jung Kook constructs his music track by track. The watch\u2019s visible mechanics mirror the artist\u2019s transparent creative process. Meanwhile, its fusion of materials echoes his genre-blending approach to sound.<\/p>\n

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\"\"<\/div>\n\t\t\t<\/figure>\n<\/div>\n

The design speaks to his aesthetic too. It\u2019s bold without being brash, technical without being cold. Additionally, the front-facing column wheel and silicon escapement create a visual rhythm that feels almost musical. This isn\u2019t just a timepiece on his wrist. Rather, it\u2019s a reflection of how he works: precise, innovative, and unafraid to show the mechanism behind the magic.<\/p>\n\n

This collaboration signals more than a celebrity endorsement. Instead, it represents two innovators finding common ground. Both Jung Kook and Hublot continue evolving whilst staying true to their original DNA.<\/p>\n\n

Discover more that Hublot has to offer here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jung Kook becomes Hublot’s newest global ambassador. The BTS star and Swiss watchmaker unite innovation and artistry in its Seoul announcement.<\/p>\n","protected":false},"author":8,"featured_media":2189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bzd_title_left":"","bzd_title_right":"","footnotes":"","bz_kicker":"BAZAAR MAN","bz_opener":"classic","bz_photographer":"","bz_hero_caption":"","bz_hero_credit":"","bz_hero_clip":0,"bz_inset":0,"bz_tile_image":0,"bz_clip":0,"bz_tile_dek":"","bz_reading_time":"","bz_duration":"","bz_feature_small":0,"bz_feature_medium":0,"bz_feature_quote":""},"categories":[1333,2],"tags":[],"bz_slot":[],"class_list":["post-2185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bazaar-man","category-fashion"],"_links":{"self":[{"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/posts\/2185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/comments?post=2185"}],"version-history":[{"count":1,"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/posts\/2185\/revisions"}],"predecessor-version":[{"id":3436,"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/posts\/2185\/revisions\/3436"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/media\/2189"}],"wp:attachment":[{"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/media?parent=2185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/categories?post=2185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/tags?post=2185"},{"taxonomy":"bz_slot","embeddable":true,"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/bz_slot?post=2185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}