{"id":2402,"date":"2026-06-04T09:30:29","date_gmt":"2026-06-04T01:30:29","guid":{"rendered":"https:\/\/itpbaz.kinsta.cloud\/beauty\/paulas-choice-official-sponsor-fifa-world-cup-2026\/"},"modified":"2026-11-10T22:24:09","modified_gmt":"2026-11-10T14:24:09","slug":"paulas-choice-official-sponsor-fifa-world-cup-2026","status":"publish","type":"post","link":"https:\/\/preview.itp.luxury\/baz-my-2\/beauty\/paulas-choice-official-sponsor-fifa-world-cup-2026\/","title":{"rendered":"Paula\u2019s Choice Becomes Official Sponsor of FIFA World Cup 2026"},"content":{"rendered":"\n

What A Score<\/h2>\n\n

If you had asked us to predict which beauty brands would be stepping onto football\u2019s biggest stage next, Paula\u2019s Choice probably would not have made the shortlist. Yet the skincare brand has officially been announced as a sponsor for both the FIFA World Cup 2026 and FIFA Women\u2019s World Cup 2027, marking one of its most ambitious global partnerships to date.<\/p>\n\n

Paula\u2019s Choice is stepping onto football\u2019s biggest stage through a new FIFA sponsorship covering the 2026 World Cup and 2027 Women\u2019s World Cup.<\/h2>\n\n
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A post shared by Paula\u2019s Choice Skincare (@paulaschoice)<\/a><\/p>\n<\/div>\n<\/blockquote><\/div>\n\n

The partnership reflects a wider shift as beauty brands increasingly look to sport for visibility. For Paula\u2019s Choice, it offers access to one of the world\u2019s biggest audiences.<\/p>\n\n

Rather than focusing on flawless complexions, the brand is leaning into a message centred around resilience and performance. Through its new global campaign, Proud Supporter of Your Skin, Paula\u2019s Choice highlights the visible effects of long days, changing climates, emotional highs and lows, and the physical realities that come with both playing and watching the game.<\/p>\n\n

\u201cWe see skincare as part of a broader performance mindset,\u201d said Faiz Ahmad, Chief Executive Officer at Paula\u2019s Choice. \u201cAt the World Cup, performance is everywhere, in the athletes, the fans, and the environments they move through. Our role is to support people and their skin in those moments.\u201d<\/p>\n

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The announcement arrives as Paula\u2019s Choice celebrates its 31st anniversary, adding another milestone to a year that already holds significance for the brand. It also builds on the company\u2019s growing involvement in sport, following partnerships with organisations and athletes across women\u2019s football, basketball and rugby.<\/p>\n\n

Unexpected? Absolutely. Yet as beauty brands continue to look beyond their traditional playbook, Paula\u2019s Choice taking a place on football\u2019s biggest stage may just prove to be a smarter fit than most people would have predicted.<\/p>\n","protected":false},"excerpt":{"rendered":"

Paula\u2019s Choice is stepping onto football\u2019s biggest stage through a new FIFA sponsorship covering the 2026 World Cup and 2027 Women\u2019s World Cup.<\/p>\n","protected":false},"author":9,"featured_media":2404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bzd_title_left":"","bzd_title_right":"","footnotes":"","bz_kicker":"","bz_opener":"bleed","bz_photographer":"","bz_hero_caption":"","bz_hero_credit":"","bz_hero_clip":0,"bz_inset":0,"bz_tile_image":0,"bz_clip":0,"bz_tile_dek":"","bz_reading_time":"","bz_duration":"","bz_feature_small":0,"bz_feature_medium":0,"bz_feature_quote":""},"categories":[3],"tags":[910,911,912],"bz_slot":[],"class_list":["post-2402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","tag-fifa-world-cup-2026","tag-paulas-choice","tag-world-cup"],"_links":{"self":[{"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/posts\/2402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/comments?post=2402"}],"version-history":[{"count":1,"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/posts\/2402\/revisions"}],"predecessor-version":[{"id":3462,"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/posts\/2402\/revisions\/3462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/media\/2404"}],"wp:attachment":[{"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/media?parent=2402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/categories?post=2402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/tags?post=2402"},{"taxonomy":"bz_slot","embeddable":true,"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/bz_slot?post=2402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}