{"id":2452,"date":"2026-05-20T19:51:16","date_gmt":"2026-05-20T11:51:16","guid":{"rendered":"https:\/\/itpbaz.kinsta.cloud\/beauty\/best-new-beauty-launches-of-may-2026\/"},"modified":"2026-11-10T22:24:10","modified_gmt":"2026-11-10T14:24:10","slug":"best-new-beauty-launches-of-may-2026","status":"publish","type":"post","link":"https:\/\/preview.itp.luxury\/baz-my-2\/beauty\/best-new-beauty-launches-of-may-2026\/","title":{"rendered":"Best New Beauty Launches of May 2026"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">May Arrivals<\/h2>\n\n<p class=\"has-drop-cap wp-block-paragraph\">May\u2019s beauty launches are bringing a strong mix of practicality and escapism. This month sees everything from portable SPF designed for easy reapplication to fragrances that feel bold, nostalgic and highly expressive. Together, the latest releases show how brands are placing just as much focus on the overall experience of a product as they are on performance itself.<\/p>\n\n<h2 class=\"wp-block-heading\">This month\u2019s beauty launches blend practicality with sensory appeal, from easy SPF reapplication to immersive new perfumes.<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>This month\u2019s beauty launches blend practicality with sensory appeal, from easy SPF reapplication to immersive new perfumes.<\/p>\n","protected":false},"author":9,"featured_media":2460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bzd_title_left":"","bzd_title_right":"","footnotes":"","bz_kicker":"","bz_opener":"bleed","bz_photographer":"","bz_hero_caption":"","bz_hero_credit":"","bz_hero_clip":0,"bz_inset":0,"bz_tile_image":0,"bz_clip":0,"bz_tile_dek":"","bz_reading_time":"","bz_duration":"","bz_feature_small":0,"bz_feature_medium":0,"bz_feature_quote":""},"categories":[3],"tags":[944,945,946,473,947,948,517],"bz_slot":[],"class_list":["post-2452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","tag-etat-libre-dorange","tag-frederic-malle","tag-la-mer","tag-new-arrivals","tag-supergoop","tag-the-ordinary","tag-ysl-beauty"],"_links":{"self":[{"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/posts\/2452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/comments?post=2452"}],"version-history":[{"count":1,"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/posts\/2452\/revisions"}],"predecessor-version":[{"id":3471,"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/posts\/2452\/revisions\/3471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/media\/2460"}],"wp:attachment":[{"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/media?parent=2452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/categories?post=2452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/tags?post=2452"},{"taxonomy":"bz_slot","embeddable":true,"href":"https:\/\/preview.itp.luxury\/baz-my-2\/wp-json\/wp\/v2\/bz_slot?post=2452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}