{"id":2957,"date":"2026-06-02T00:40:37","date_gmt":"2026-06-01T16:40:37","guid":{"rendered":"https:\/\/itpbaz.kinsta.cloud\/fashion\/loewe-180-anniversary-collection\/"},"modified":"2026-11-10T22:24:10","modified_gmt":"2026-11-10T14:24:10","slug":"loewe-180-anniversary-collection","status":"publish","type":"post","link":"https:\/\/preview.itp.luxury\/baz-my-2\/fashion\/loewe-180-anniversary-collection\/","title":{"rendered":"Loewe Marks 180th Anniversary With Dedicated Capsule Collection"},"content":{"rendered":"
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\"Loewe<\/div>\n\t\t\t\t
\n\t\t\tLoewe marks 180th anniversary with a star-studded campaign and dedicated capsule collection.<\/span>\n\t\t\t\t\t<\/figcaption>\n\t\t\t<\/figure>\n<\/div>\n

How did Loewe<\/a> become the fashion house we know today? Creative directors Jack McCollough and Lazaro Hernandez trace Loewe\u2019s 180-year journey since it was first founded in 1846 by a collective of artisans in Madrid. This deep dive begins with a campaign starring brand ambassadors Julia Garner, Salma Abu Deif, aespa\u2019s Giselle, and Kara Wai, alongside actor Sissy Spacek and artist Kara Walker.<\/p>\n

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Julia Garner<\/p>\n

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Salma Abu Deif<\/p>\n

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\"Giselle\"<\/div>\n\t\t\t\t\t

Giselle<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Kara Walker<\/p>\n

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Kara Wai<\/p>\n\n

Shot by American photographer Talia Chetrit, the campaign follows iconic Loewe bags through the decades, from the Flamenco clutch first launched in the 1980s to the Puzzle bag released in 2015. It also features the new Amazona 180 bag, first introduced in 1975 and revamped by McCollough and Hernandez in their debut Spring\/Summer \u201826 collection.<\/p>\n\n

They take a further look into the Amazona bag\u2019s story in 180 Years of Craft<\/em>, a special addition to the 11th issue of Loewe Magazine. The supplement starts with illustrating the world into which the original Amazona bag was born. It tells the story of how the bag, since its conception in 1970s Spain, has accompanied generations of women through political and social change; and how it has become a stylish symbol of confidence and independence in the present day, especially in its latest iteration.<\/p>\n

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The new Amazona 180 bag<\/p>\n

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The original Amazona bag from Loewe\u2019s archives<\/p>\n\n

A companion film narrated by Antonio Banderas recounts the key moments of Loewe\u2019s history, including the unification of the collective of artisans by German merchant Enrique Loewe Roessberg in 1872, the house\u2019s appointment as a supplier to the Spanish crown in 1905, and the establishment of the Loewe Foundation in 1988.<\/p>\n\n