Jung Kook Stars In Chanel’s New 1957 Fragrance Campaign

Jung Kook fronts Chanel's latest 1957 fragrance campaign, reflecting on his career, and the personal connection he shares with the iconic scent.

Words: Alisha Azuddin
Published: 7 August 2026
Reading time: 2 min

Jung Kook’s 1957 Connection

When Chanel introduced Jung Kook as the latest face of Chanel Fragrance & Beauty last year, it marked the beginning of a partnership built on authenticity and individuality. Now, the global superstar returns for a new chapter, fronting 1957, one of the house’s most distinguished creations from Les Exclusifs de CHANEL.

Jung Kook fronts Chanel’s latest 1957 fragrance campaign, reflecting on his career, cherished memories and the personal connection he shares with the iconic scent.

In a new campaign film, Jung Kook reflects on the memories, milestones and moments that connect him to the fragrance, while sitting down with CHANEL In-House Perfumer-Creator Olivier Polge to discuss its composition and character. Named after an important year in Gabrielle Chanel’s life, 1957 pays tribute to the year she received the Neiman Marcus Fashion Award in Dallas, marking a defining chapter in the House’s relationship with America. The fragrance reflects that legacy through luminous white musks layered with bergamot, neroli, iris and cedar, creating a composition that feels both refined and comforting.

As Jung Kook discovers the story behind the fragrance in the campaign, he also finds an unexpected connection of his own. Looking at the bottle, he jokes that while 1957 commemorates a milestone for Gabrielle Chanel, his own birth year, 1997, sits surprisingly close. “There’s not much difference,” he jokes. “Is it fate?”

The conversation soon shifts to defining moments. Asked whether there is a year that has shaped his own journey in the same way 1957 shaped CHANEL’s, Jung Kook doesn’t hesitate. June 13, 2013 remains the date that means the most to him, marking BTS’s official debut and the beginning of a career that would go on to redefine global pop music.

Like 1957, New York also plays an important role in the fragrance’s story, prompting Jung Kook to reflect on one of his own cherished memories of the city. He recalls performing at TSX Broadway in Times Square, surrounded by fans whose energy made the moment unforgettable.

When the conversation turns to optimism, Jung Kook reveals that he doesn’t believe in carrying a lucky charm. Instead, his outlook is grounded in simple habits. Eating well and exercising regularly, he says, are what help him look towards “a somewhat brighter future.”

And if 1957 was a song of his? For Jung Kook, the answer comes naturally. He chooses Seven, his chart-topping solo single from GOLDEN, explaining that just as 1957 has become a signature fragrance for Chanel, Seven feels like his own signature song.