Gracie Abrams on Chanel’s Coco Crush Jewellery: “I Wear Them Like A Second Skin”

First introduced in 2015, the Chanel Coco Crush jewellery collection takes inspiration from the brand’s iconic quilted motif. Inspired by the jackets of jockeys, this fine jewellery collection features a matelassé effect, which expertly sculpts the golden band to resemble the padded design. It is a nod to the French luxury brand’s rich heritage and history in the fashion industry. This array of rings, bracelets, necklaces, and earrings exude understated elegance, even when studded with diamonds.

An essential for stylish women, it has become part of American singer-songwriter Gracie Abrams’s daily wardrobe, especially as she returns to the spotlight, gearing up for the release of her third studio album, Daughter From Hell, on July 17, 2026. The burgeoning star with two Grammy nominations is the face of the most recent Coco Crush campaign showcasing its latest choker designs. Below, BAZAAR hears from Abrams about what she loves about Chanel’s beloved line of fine jewellery.

In conversation with Gracie Abrams.

As an artist, what inspires you most about the spirit of Coco Crush. And what does the matelassé mean to you?

What inspires me is the sense of continuity. There’s something about it that feels really grounded in Chanel’s history, but at the same time, it’s fresh and very alive. To me, the matelassé is all about balance. Its structured lines and softer, rounded edges paired together create a contrast that I feel very drawn to.

How does Coco Crush fit into your everyday life? How do you like to style your pieces?

These pieces practically never come off me day to day… They’re so comfortable and therefore, playful, and you can really make them your own. Stacking, mixing and matching, all the things… It honestly just depends on my mood and whether it’s for a performance or just my everyday look. I wear them like a second skin either way.

What is your personal relationship with fine jewellery? What is your first memory connected to it?

With fine jewellery, I’m really drawn to timeless pieces that can grow with you over time and that inevitably end up holding core memories. There’s a glamour to Chanel fine jewellery, but even still, they feel like pieces you’d never want to take off because they become a part of you as soon as you put them on.

Browse the Coco Crush fine jewellery collection in Chanel boutiques or online.