Our Guide to the Beauty Products Worth Buying in Jakarta

Shopping for beauty in Jakarta? Here are the best Indonesian skincare, make-up and fragrance products to pick up from Sociolla and beyond.

Words: Alisha Azuddin
Published: 25 May 2026
Reading time: 1 min

Jakarta’s Beauty Shopping List

A trip to Jakarta is also the perfect excuse to explore Indonesia’s beauty scene properly. Beyond the flagship stores scattered across the city, a stop at Sociolla is almost essential. The retailer has become a go-to destination for discovering local beauty brands alongside familiar Korean and international names, all under one roof. And after spending time browsing through launches, bestsellers and products that kept appearing online, these were the standout finds we kept returning to.

Shopping for beauty in Jakarta? Here are the best Indonesian skincare, make-up and fragrance products to pick up from Sociolla and beyond.

01.1

Jakarta’s humidity is usually the ultimate test for sunscreen, and this was one of the few formulas that genuinely held up. Instead of the thick, chalky feel physical sunscreens often have, Dear Me Beauty’s version melts in with a barely-there gel texture that leaves skin looking naturally matt. The addition of ceramides and blue light protection makes it feel especially suited to long city days spent under both sun and screens.

02.1

Not every contour product works for Southeast Asian complexions, which is what made Luxcrime’s shades stand out almost immediately. The tones feel believable on skin rather than overly grey or orange, while the sponge-tip applicator makes blending incredibly quick.

03.1

ESQA’s Wonder Crush Serum Liquid Blush gives cheeks that hydrated, softly lit look that Korean beauty trends have made so popular lately, except it lasts far better in humid weather. The finish stays radiant without turning greasy, and the formula contains skincare ingredients like calendula, chamomile and rosehip oil, so it feels incredibly nourishing on the skin too.

04.1

Indonesia’s perfume scene feels quietly underrated, and Alchemist is proof of why it deserves more attention. Got My Mojo Back is one of their best sellers and opens with an unexpectedly addictive mix of chocolate and blackcurrant before becoming warmer and creamier on the skin through sandalwood and amber. It has the richness of a niche fragrance without the intimidating price point, which makes picking up a bottle in Jakarta feel especially worthwhile.

05.1

If stronger exfoliants tend to leave your skin irritated, this is the sort of formula worth considering. Rather than feeling harsh, the lactic acid gel focuses on gentle resurfacing while still helping skin stay hydrated. It can also be used in several ways, from a leave-on treatment to a wash-off mask, making it a practical addition for anyone trying to streamline their skincare routine without giving up effective exfoliation.

06.1

There is something intentionally romantic about this fragrance from the very beginning. Pear and freesia keep the opening delicate and airy, before richer floral notes slowly emerge underneath. As one of Sociolla’s Hot 100 products of 2025, it already has a strong following locally, and after smelling it, the popularity makes sense. Feminine without feeling overly sweet, it wears beautifully throughout the day with surprisingly good longevity.

07.1

For anyone who likes the glossy lip look but hates the stickiness that usually comes with it, Emina’s Jelly Stain is a great option. The texture is light, almost watery, yet it leaves behind a healthy stain that lasts well beyond the initial shine. It also keeps lips comfortable thanks to hydrating ingredients like vitamin E and allantoin, which is probably why it feels far less drying than many traditional lip tints.

08.1

Rosé All Day’s concealer has enough coverage to brighten and blur while still keeping skin looking like skin. The satin finish helps avoid that overly matt appearance that can feel heavy in tropical climates, while ingredients like hyaluronic acid give it a more comfortable, flexible texture under the eyes.

End of list

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