McQueen Announces Return to London Fashion Week

British-born brand, McQueen, returns to its roots. It will be showing at London Fashion Week for the S/S '27 season, instead of Paris.

Words: Zue Wei Leong
Published: 22 June 2026
Reading time: 2 min

It’s coming home.

Backstage at McQueen’s A/W ’26 show in Paris. The brand will return to the London Fashion Week Calendar for its Spring/Summer ’27 collection.

On September 20, 2026, creative director Seán McGirr will be hosting a fashion show in London, his first at the helm of the British-born brand. The brand’s namesake, the late, great Alexander McQueen, first found success at London Fashion Week as a Central Saint Martins student after renowned magazine editor Isabella Blow bought his entire graduate collection, Jack the Ripper Stalks His Victims (1992). He would go on to launch his eponymous line and become a mainstay on the London Fashion Week Calendar, staging iconic shows around the city, from Chelsea’s Bluebird Garage for his Spring/Summer ’94 collection, Nihilism, to King’s Cross for his Spring/Summer ’95 collection, The Birds.

“London has always been at the heart of McQueen; there’s a uniquely visceral energy to the city that runs throughout the house’s history and continues to inspire everything we do today. Return to London Fashion Week allows us to deeply engage with that spirit and the creative community that defines both London and this house,” says McGirr, on the decision to show in London, instead of Paris.

It is a significant win for Laura Weir, CEO of the British Fashion Council, and London Fashion Week, which has been experiencing a new surge of vitality and interest from the public due to Weir’s policies, including waiving participation fees and propping up its Newgen programme.

“One of my earliest ambitions as CEO of the British Fashion Council has been to see Alexander McQueen return home to London Fashion Week. Few have shaped the global fashion landscape with the same force, imagination, and cultural impact, and now is the time to welcome the brand back to its London roots. McQueen’s return is a statement of confidence in British creativity at its most fearless and distinctive. We are proud to welcome that house back to the official schedule and look forward to building an ambitious and meaningful partnership across the seasons ahead,” says Weir.