JISOO Stars in Tommy Hilfiger’s Autumn/Winter 2026 Campaign

All you need to know about Tommy Hilfiger’s Autumn/Winter 2026 collection with JISOO:

Set against the backdrop of The Plaza Hotel—Tommy Hilfiger’s former home and one of New York’s most storied addresses—the campaign reflected the house’s signature mix of tailoring, outerwear and knitwear. Varsity jackets and heritage stripes returned, styled with ease and bold colour accents in the brand’s recognisable red, white and blue—charming, confident and optimistic.

Heralding the vision “Prep Made Current,” the collection emphasised a pleated heather skirt with a burgundy wool-and-leather varsity jacket layered over a crisp white button-down, and a camel jacket paired with an ivory cable-knit polo and a warm caramel skirt. Each piece struck the perfect balance of modernity and tradition while still delivering an effortless off-duty chic.

Then there was a softly padded cable-knit down jacket paired with a heritage varsity check scarf, pleated skirt, tubular knee boots and a cable-knit top with the American flag, injecting a dose of playful energy into the line-up.

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For instance, JISOO brought her own distinctive style to the collection, showing that prep isn’t rigid and can be reinvented. “My journey with Tommy began in New York, so returning for this campaign felt incredibly special,” said JISOO. “Whenever you’re with Tommy, you experience the city through his eyes. He has a way of inspiring through his warmth, curiosity and connection, and that makes NYC feel completely different. Spending time together at The Plaza felt both meaningful and familiar, and I loved becoming part of another chapter in that story.”

The same spirit carried through the collection, where familiar staples are refreshed with modern proportions and fabrications but still grounded in Tommy Hilfiger’s classic tailoring heritage and modern, easygoing spirit.

The Autumn/Winter collection will be available on tommy.com, in stores worldwide and through select wholesale partners throughout the season.