SOOBIN Joins Dolce&Gabbana as Global Ambassador

TOMORROW X TOGETHER’s SOOBIN joins Dolce&Gabbana as its new Global Ambassador. Read more about his new role and relationship with the fashion house.

Words: Alisha Azuddin
Published: 15 September 2026
Reading time: 1 min

A Fresh Face

Chaeyoung has already been quite the star for Dolce&Gabbana, and now, it’s exciting to see another K-pop favourite join the Italian fashion house’s family. TOMORROW X TOGETHER’s SOOBIN has officially been named Dolce&Gabbana’s new Global Ambassador, marking the beginning of a new chapter between the artist and the house.

TOMORROW X TOGETHER’s SOOBIN joins Dolce&Gabbana as its new Global Ambassador. Read more about his new role and relationship with the fashion house.

As the leader of TOMORROW X TOGETHER, SOOBIN has built a huge global following, obviously in music, but in fashion and beauty too. Dolce&Gabbana notes that his relationship with the house has developed naturally over the years, with his appearances alongside the brand helping to build a shared appreciation for creativity, individuality and self-expression.

Speaking about his new role, SOOBIN said he is “truly honored to join the Dolce&Gabbana family as Global Ambassador,” adding that the house has “a unique ability to celebrate individuality while remaining deeply connected to its heritage and craftsmanship.” He also shared that he is “excited to embark on this new journey together” and is looking forward to “everything we will create and share in the future.”

With SOOBIN now officially part of the Dolce&Gabbana family, we’re looking forward to seeing what comes next for the artist and the house.