Beauty Awards 2026: Best Lipstick

Louis Vuitton’s entry into cosmetics last year was always going to attract attention, but LV Rouge feels especially significant because it understands exactly what makes a great lipstick worth carrying every day. Not just the colour itself, but the texture, finish, packaging, and the experience attached to applying it.

Louis Vuitton LV Rouge Lipstick earns our Best Lipstick award with rich colour payoff, luxurious refillable packaging and a comfortable, long-wearing formula.

Created under the direction of Dame Pat McGrath, LV Rouge arrives with 55 shades spanning satins and velvety matt finishes, though the collection never feels overwhelming or trend-driven. Instead, the focus is on refined, wearable colours that still carry a distinct point of view.

That balance is precisely what earned LV Rouge this year’s Best Lipstick title. A lipstick should feel luxurious, of course, but it also needs to perform beyond the first swipe. The formula here does both exceptionally well.

The pigmentation is rich without feeling heavy, while the texture remains comfortable throughout the day. Even the matt shades maintain softness and flexibility on the lips rather than settling into dryness. Ingredients such as hyaluronic acid, shea butter, and upcycled floral waxes from rose, jasmine, and mimosa help give the formula that smoother, more conditioned feel.

There is also clear attention paid to how the shades wear in real life. Monogram Rouge, inspired by the Maison’s iconic Monogram canvas, delivers a polished classic red, while Rose Odyssée offers a softer sienna rose that works beautifully as an everyday colour. Rouge Louis brings a deeper statement option without feeling too severe—some of our favourite shades, to name a few.

Then comes the packaging, which feels unmistakably Louis Vuitton. Sleek metallic cases, refillable lipstick bullets, engraved Monogram detailing, and a precise click-lock mechanism transform the lipstick into something closer to an accessory we slowly learnt we can’t live without.

To learn more about and to shop the LV Rouge Lipstick, click here!