Inside BAZAAR’s Future Memories Event With Byredo

Over the weekend, we gathered with Byredo at its Suria KLCC store for an intimate introduction to Future Memories, the house’s latest Eau de Parfum. Inspired by the fleeting moment when an experience begins to become a memory, the afternoon offered guests a chance to pause and reflect on the moments that have shaped them, those unfolding in the present and the memories still waiting to be made.

At the heart of the experience was Future Memories, a fragrance composed by perfumer Quentin Bisch. The scent opens with galbanum essence, blackcurrant accord and aldehydes, giving way to a heart of orris butter, labdanum, orange blossom and white vanilla. In the base, vanilla liquor accord and Madagascar vanilla CO₂ meet ambrofix and musks, leaving behind a soft, lingering trace. The composition explores vanilla with a sense of clarity, creating a fragrance that captures the feeling of a moment settling into memory.

Guests were also invited to look inward through Byredo’s Future Memories card deck, which posed questions designed to draw out personal reflections. Who has marked your life in a way you can still feel today? asked one. Another considered the present: When was the last time you felt truly present? A final question looked towards the future: How do you want to be remembered by someone you love?

Their answers offered glimpses into the people, experiences and hopes that shape each individual’s sense of memory, with an artist translating some of these personal reflections into portraits throughout the afternoon.