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Her rhode favourites have travelled from race days to everyday life. Now, Alexandra Leclerc is putting her own touch on the brand with a new collection.
Alexandra Leclerc has been a longtime rhode fan and the brand’s first official ambassador since 2024. Now, that relationship has evolved into rhode <3 Alexandra Leclerc, a limited-edition collection of shimmery beauty essentials inspired by her personal style.

The collection reflects Alexandra’s preference for cream make-up and a natural, lit-from-within finish. The Pocket Blush was already one of her everyday staples, making it the starting point for Pocket Pearl, a mini version with a luminous finish.
Developed with Hailey Bieber and the rhode team, the collection includes personal touches such as blush shades named after Alexandra’s zodiac sign, favourite artist and connection to Monaco. Its compact formats and accessories are designed for life on the go, from travel to the F1 paddock.
The star of the collection is Pocket Pearl, a miniature take on rhode’s much-loved Pocket Blush. Alexandra has taken the cream blush formula she already loved and reimagined it with a reflective, shimmery finish designed to give cheeks a fresh, luminous flush. The smaller format also makes it particularly easy to throw into your bag and take everywhere.
Pocket Pearl comes in three shades, each with a personal connection to Alexandra: Gemini, a shimmery candy pink inspired by her zodiac sign; Monet, a shimmery apricot inspired by her favourite artist; and Monaco, a shimmery terracotta inspired by her connection to Monaco.
The formula is designed to melt into the skin rather than sit heavily on top of it, making it the kind of product that fits naturally into Alexandra’s pared-back approach to make-up.

Admitting that she always has a Peptide Lip Tint in her race day bag, Alexandra’s collection wouldn’t be complete without something for the lips. And her Sweet Apple shade gives rhode’s Peptide Lip Tint a new, limited-edition sheer-but-buildable wash of shimmery golden brown. The shade brings a warmer, slightly autumnal feel to the collection, while its tart apple candy scent adds a playful, seasonall touch. It is an easy everyday lip colour that can be worn sheer for a subtle wash or built up when you want a little more definition.


The Flutter Charm is where the collection gets a little more playful. Designed as a small butterfly accessory, it allows you to turn your Pocket Pearl into something you can carry on your bag rather than simply keeping it tucked away in your make-up pouch. The Pocket Pearl comes with a looped cap specifically so it can be paired with the charm, giving the tiny blush a second life as a beauty-meets-fashion accessory.
If the butterfly charm is a little more whimsical, the rhode Carabiner offers a sleeker way to carry your Pocket Pearl. Made from polished metal, the carabiner clips onto your bag or keys, turning your blush into an accessory you can keep within easy reach. Like the Flutter Charm, it works with Pocket Pearl’s looped cap, so you can choose how you want to carry your favourite shade.
The rhode <3 Alexandra Leclerc collection launches exclusively at rhodeskin.com on September 15 at 9pm.
Harper’s BAZAAR Malaysia.