Inside the BAZAAR Beauty Experience 2026 at The Exchange TRX

Take a look inside the BAZAAR Beauty Experience 2026, where five beauty personas bring our Beauty Awards to life at The Exchange TRX.

Words: Alisha Azuddin
Published: 27 August 2026
Reading time: 5 min

Inside The Beauty Experience

This year, we brought the BAZAAR Beauty Awards out from behind the pages of the magazine and the screens of our digital platforms once again, inviting our readers and beauty community to experience our favourite products of the year for themselves. For the third year running, the BAZAAR Beauty Experience returned to The Exchange TRX from August 7 to 31, creating a space where our Beauty Awards could be explored, experienced and celebrated beyond the page.

Take a look inside the BAZAAR Beauty Experience 2026, where five beauty personas bring our Beauty Awards to life at The Exchange TRX.

For us, the Beauty Experience has always been about making our Beauty Awards more accessible. And this year, we wanted to give that idea a little more room to grow.

The Final Chapter of the BAZAAR Beautiverse

The BAZAAR Beauty Experience marks the third and final chapter of our BAZAAR Beautiverse, a three-part journey designed to take beauty from discovery to celebration and, finally, experience.

It began with Discover, where we worked with Urban Decay to introduce the Beautiverse and invite our community into a world centred around discovery. From there, Celebrate followed with the launch of the BAZAAR Beauty Awards in our June/July 2026 issue, shining a light on the products and innovations that stood out to us this year. Now, with Experience, we have taken those winners into the real world.

We have also been privileged to partner with The Exchange TRX for the third consecutive year. It has been particularly rewarding to work with a destination that gives us the space and freedom to celebrate our Beauty Awards so openly, while creating an experience that feels genuinely connected to the way people discover beauty today.

A Space of Our Own

For our third edition, we wanted to evolve the Beauty Experience without losing what makes it ours. Under the theme A Space of Our Own, this year’s winners are organised around five distinct personas, each reflecting a different lifestyle, routine and set of beauty priorities.

Rather than simply presenting products by category, the spaces ask a more personal question: how does beauty work for you? It is an approach that reflects this year’s Beauty Awards, where efficacy and innovation meet the realities of everyday life.

The Corporate Professional

For the Corporate Professional, beauty is about looking polished, prepared and put-together, even when the day is filled with meetings, deadlines and back-to-back commitments. This is the space for products that work hard and fit seamlessly into a busy professional routine, from dependable make-up and complexion essentials to skincare that keeps things looking fresh throughout the day.

On-the-Go

For those whose routines rarely stay in one place, On-the-Go is all about beauty that moves with you. Whether you are heading from work to dinner, travelling across the city or simply trying to fit everything into an already busy day, these are products designed for convenience without compromising on results.

In the Lab

In the Lab takes a more scientific approach, exploring the ingredients and technology behind the products that make it into our Beauty Awards. Here, the focus is on understanding what goes into your routine and why it works, spanning skincare and the ingredients that help address different beauty needs.

Creative Studio

If the other personas are about efficiency and function, Creative Studio is where beauty becomes a form of expression. It is a space for experimentation, individuality and the freedom to have a little more fun with your routine—making it a natural home for Carlo Rino and its involvement in this year’s experience.

With Carlo Rino, guests were encouraged to capture their own beauty moment and share it on Instagram, turning the space into a personal creative moment. It also offered an introduction to Carlo Rino’s Crystal Care collection—the brand’s first range centred around skin barrier enforcement and oligopeptides.

The Hybrid Worker

For The Hybrid Worker, the beauty routine has to work around a life that moves between home, office and everywhere in between. It is about creating small moments of pause in an otherwise fluid schedule, with products that help you reset, recharge and feel your best wherever the day takes you.

Opening the Doors to Beauty

From L to R: Alisha Azuddin, senior beauty director, Harper’s BAZAAR Malaysia; Trevor Hill, retail director, The Exchange TRX; and Jessica Leong, head of marketing, The Exchange TRX and Aziz Draim, creative director, Harper’s BAZAAR Malaysia.

On August 7, the BAZAAR Beauty Experience officially opened its doors with a packed launch at The Exchange TRX, welcoming friends of BAZAAR, guests and our valued clients to kick off the weekend.

Setting the tone for the evening was Claudia Tan, who serenaded the crowd with an emphatic live performance before we moved into the official launch and ribbon-cutting ceremony. Joining us for the moment were Aziz Draim, creative director, Harper’s BAZAAR Malaysia; Alisha Azuddin, senior beauty director, Harper’s BAZAAR Malaysia; Trevor Hill, retail director, The Exchange TRX; and Jessica Leong, head of marketing, The Exchange TRX.

With the ribbon officially cut, guests were invited to begin their own journey through the five beauty personas, discovering the award-winning products and experiences within each space.

Of course, no BAZAAR celebration would be complete without a little something to drink. Lillet and GH MUMM kept the atmosphere flowing throughout the evening with curated cocktails and champagne, while Two Sons Bistro served a selection of light bites and sweet treats to keep guests fuelled as they explored.

A Beauty Journey Worth Completing

The experience continued throughout the weekend, including two masterclasses held in conjunction with Carlo Rino. Guests were invited to take a closer look at the Crystal Care collection, learn more about the role of oligopeptides and get to know the brand and its approach to beauty in a interactive masterclass setting.

At the heart of the Beauty Experience is, of course, the journey itself. After registering and completing the Beauty Persona quiz, guests received their Journey Card and were encouraged to make their way through the different spaces. Each activation offered the chance to collect a stamp, with two stamps unlocking a selection of exclusive beauty samples from BAZAAR and our participating partners, including Carlo Rino, Chanel, Charlotte Tilbury, Tanamera and more.

It is our way of making the Beauty Awards feel a little more personal—allowing everyone to discover which beauty persona speaks to them, interact with the products we loved this year and leave with a few new favourites of their own.

The BAZAAR Beauty Experience is open at The Exchange TRX until August 31, so there is still time to step into A Space of Our Own, complete your beauty journey and claim your exclusive samples before we close the final chapter of the BAZAAR Beautiverse.