Matrix Professional Launches in Southeast Asia with KATSEYE as Global Ambassadors

Matrix has launched in Malaysia with KATSEYE as global ambassadors. Discover the brand’s professional haircare solutions for healthier, smoother hair.

Words: Alisha Azuddin
Published: 8 September 2026
Reading time: 3 min

KATSEYE’s Hair Secret

There is no denying that hair is an important part of KATSEYE’s visual language. From glossy lengths and defined curls to their constantly changing looks, the group consistently brings a strong focus to hair as part of their overall styling. Now, the products behind healthy-looking, smooth and shiny hair are making their way to Southeast Asia.

Matrix Professional has launched in Malaysia with KATSEYE as global ambassadors. Discover the brand’s professional haircare solutions for healthier, smoother hair.

Matrix Professional, L’Oréal’s number one professional haircare brand, has officially launched in Malaysia, marking its expansion into Southeast Asia with global ambassadors KATSEYE at the forefront.

KATSEYE could not be a more fitting group to introduce the brand. Sophia, Daniela, Lara, Manon, Megan and Yoonchae each represent six distinct hair textures and expressions of beauty—and can also represent the different hair collections at Matrix too. As the faces of the brand’s “Matrix Moves” campaign, the group even turns their choreography into “hairography”, putting their hair quite literally in motion.

For the Malaysia launch, Matrix is introducing four of its hero franchises: Food For Soft, Miracle Creator, Instacure Build-A-Bond and Mega Sleek, each addressing a different hair concern and with a KATSEYE member sharing her go-to product. We hear from Daniela, Yoonchae, Megan and Lara first, whilst we wait for Manon and Sophia’s picks to be available here.

Daniela’s Pick: Food For Soft Multi-Use Hair Oil Serum

Daniela’s choice is the Food For Soft Multi-Use Hair Oil Serum, part of Matrix’s hydrating system formulated with avocado oil and hyaluronic acid. The lightweight serum delivers seven times more hydration, up to 72 hours of long-lasting moisture and twice the shine, while also providing 450°F heat protection. Used as the final step in the Food For Soft routine, it helps leave dry and undernourished hair softer, smoother and more manageable.

Yoonchae’s Pick: Miracle Creator Multi-Tasking Leave-In Treatment

Yoonchae’s go-to is the Miracle Creator Multi-Tasking Leave-In Treatment, a leave-in spray designed for all hair types and textures. The formula provides 20 beautifying benefits, including enhancing nourishment, shine, smoothness, softness, moisture, definition, bounce and strength. It also protects against heat, humidity, split ends, breakage and colour fade, while helping to detangle hair, control frizz and prepare it for styling.

Megan’s Pick: Instacure Build-A-Bond Billion Bond Oil

For Megan, the Instacure Build-A-Bond Billion Bond Oil focuses on repairing the effects of hair damage. The professional-grade leave-in oil uses Citric Acid to strengthen inner hair bonds and amino acids to reinforce the inner hair matrix, with Squalane helping to soften and smooth the hair. The formula contains 1 billion bonds in every drop, provides 230°C heat protection and leaves hair with a clean shine without a greasy finish.

Lara’s Pick: Mega Sleek 96H Anti-Frizz Topcoat

Lara’s choice is the Mega Sleek 96H Anti-Frizz Topcoat, a concentrated, heat-activated smoothing serum formulated with oleic acid and jojoba oil. It provides up to 96 hours of frizz control, even in up to 97% humidity, as well as 230°C heat protection and instant fibre smoothness. The product is designed to help maintain smooth, sleek hair through styling and humidity, making it a great fit for our Malaysia’s climate.

With its Southeast Asian debut, Matrix Professional brings its professional haircare expertise and targeted product systems to our market. You will be able to find them at selected Watsons stores and on the brand’s official Shopee store, with availability on TikTok Shop launching soon in October.