The Best New Beauty Launches Coming to Sephora Malaysia

Get a first look at the new beauty launches coming to Sephora Malaysia, from make-up and skincare to haircare and fragrance.

Words: Alisha Azuddin
Published: 27 August 2026
Reading time: 1 min

The Best of House of Sephora

House of Sephora is always a good excuse to get excited about what’s coming next in beauty. This year’s edition brought together a particularly strong line-up of new launches, and while make-up still had plenty of representation, we found ourselves especially drawn to the skincare and fragrance arrivals. Here are some of our highlights and what to look forward to in the next few months for beauty and Sephora.

Get a first look at the new beauty launches coming to Sephora Malaysia, from make-up and skincare to haircare and fragrance.

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One of the biggest announcements for us was the arrival of Olive Young at Sephora Malaysia. Launching on September 2, the partnership will make it possible to shop some of Korea’s most loved beauty products alongside the rest of Sephora’s global edit. Some of our favourite brands to keep an eye out on are Cell Fusion and their fan-favourite sunscreens, BEPLAIN’s PDRN range, MANYO and their Soybean Cleansing Oil and more.

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Another Korean beauty name to look out for is Aestura, which is now available in-store. Known for its focus on skin barrier science, the dermocosmetic brand has spent more than four decades developing barrier-focused formulas. Its bestselling ATOBARRIER365 Cream is the obvious place to start, with ceramide technology designed to support hydration and the skin barrier.

Beyond the bigger announcements, there were plenty of other new launches that caught our eye throughout House of Sephora, with a good mix across makeup, skincare, haircare and fragrance and here are a few of the launches we’re most excited to see make their way to Sephora.

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Charlotte Tilbury has already established itself as a powder authority thanks to its cult-favourite pressed Airbrush Flawless Finish Powder, and now there’s a loose counterpart to add to the line-up. Available in seven shades, the new formula is designed to blur pores and imperfections while controlling oil and shine without leaving skin looking flat or cakey. We’re particularly sold on the fact that it also includes a heart-shaped puff with it too.

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If you prefer your fragrance on the softer, sweeter side, My Devotion Eau de Parfum Intense offers a fresh take on a gourmand floral. Created by Olivier Cresp, the fragrance opens with pear blossom and blackcurrant before moving into a peony heart. Madagascar vanilla adds warmth in the dry-down, giving the scent a sensual finish without losing its floral character.

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Tarte’s latest complexion launch sits somewhere between skincare and make-up, offering lightweight coverage while focusing on colour correction. The serum uses encapsulated pigments that adapt as you blend, with each shade designed to flex across a range of skin tones. It also brings 24-hour hydration and a natural finish, while ingredients including niacinamide, peptides and maracuja oil.

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Good Girl is turning ten, and Carolina Herrera is marking the anniversary with a new interpretation of the iconic fragrance. Jasmine Absolute brings a more intense floral quality to the familiar Good Girl profile, pairing radiant jasmine with caramelised toffee and benzoin. Expect a warmer, richer and decidedly more decadent bouquet, making it one for anyone who likes their florals with plenty of sweetness and a lingering, sensual finish.

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Glow Recipe already has a devoted following for its watermelon-powered skincare, so the arrival of another addition to the collection feels particularly well timed. This fragrance-free cushion cream combines Watermelon Milk with more than 10 peptides to deliver lightweight hydration while supporting the skin barrier. The silky texture melts into skin and works equally well before make-up or as an overnight treatment as well.

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For all the blondes, K18’s latest launch could be the one worth making space for in the shower. The Triple Bright Oxidation Defense Purple Shampoo is designed to tackle brassiness on several fronts, removing metals and minerals while neutralising existing yellow and orange tones and helping defend against future discolouration. According to the brand, one wash can remove up to three months of brass from hard water, making it an especially easy option for maintaining a cooler, cleaner blonde between salon visits.

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If Olaplex’s No.7 Bonding Oil is already part of your routine, its new mist format is an easy one to get excited about. The leave-in two-phase formula combines a lightweight oil with a hydrating serum, designed to refresh dry hair between washes without leaving it feeling heavy or greasy. Simply shake to combine the two phases before spraying through the mid-lengths and ends. It promises up to 96 hours of shine and hydration, too.

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For anyone who considers perfume another form of dessert, Kayali’s Boujee Kitty Caramel Milk is perfect for you. Created as a real-life version of what began as an April Fool’s joke, the fragrance goes all in on caramel, layering salted caramel and caramel milk with white chocolate and vanilla caviar. The dry-down brings caramel santal and soft musk, creating an unapologetically sweet gourmand that feels almost edible—no exaggeration here.

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ONE/SIZE has taken the concept of colour correction very seriously with a formula that genuinely lives up to its “stain” name. The waterproof corrector is designed to stay put for up to 12 hours, helping neutralise the appearance of dark circles, redness and discolouration without transferring or mixing into your base.

End of list

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