Here’s How The Evolved Volvo EX90 Grounds Madiha Fuad

Words: Syameen Salehaldin
Published: 30 September 2026
Reading time: 2 min

Madiha Fuad is intentional about how she lives her life.

Madiha Fuad built her business on a simple but radical premise: mental health isn’t a side conversation; it’s the whole conversation. As the founder of a mental health practice that helps others find steadiness in their lives, she has spent years thinking deeply about what it means to be conscious—present, intentional, unhurried in a world that rewards the opposite. That philosophy guides everything she does, including the vehicle that brings her home and to work.

Here’s how the reimagined Volvo EX90 grounds Madiha Fuad:

For Madiha, choosing a car was never just about practicality. It was about comfort and safety. That’s what drew her back to Volvo—a brand she’s known since childhood, when her father drove one. That early impression never left her. So when it came time to choose her own car as an adult, the decision felt almost inevitable. The newly evolved Volvo EX90 wasn’t just a car she liked; it reflected her philosophy.

Madiha spends her days attuned to nuance—the things people don’t say, the tension they carry without noticing. It’s exhausting work if you let it be. But amid the chaos of her days, she always finds balance spiritually, physically, and mentally, shifting her day when she needs peace. For her, the best place to find quiet moments is behind the wheel.

For her, the evolved EX90, an electric 7-seater built around Volvo’s long-standing safety ethos, gives her a grounded space between one obligation and the next. With radars and sensors, her mind stays at peace as she drives through highways and terrain, no matter the destination. Those eternal arbiters of danger and sanctuary may finally exhale during a car ride, knowing engineering and innovation stand watch alongside her instincts. For Madiha, every drive with Volvo carries the same message she gives her clients daily: safety, calm, and consciousness aren’t things you compromise on. They’re the foundation of how you should live.

This time around, Volvo didn’t simply introduce another vehicle; they extended a promise: a vision of a world where safety isn’t a luxury or an afterthought, but a constant companion. Madiha found that promise at the launch of the evolved Volvo EX90.

The Volvo EX90 now comes in five covetable hues: Onyx Black, Sand Dune, Crystal White, Vapour Grey, or Mulberry Red. The Volvo EX90 is priced at RM428,888. To reward early commitments in the new flagship SUV, the launch offers an RM25,000 cash rebate and a Volvo Wallbox worth RM3,990, exclusively to the first 100 units booked.

For more information on upcoming Volvo events, news and launches, visit www.volvocars.com/my or follow Volvo Car Malaysia on Facebook at bit.ly/VolvoMY-FB and Instagram at bit.ly/VolvoMY-IG.