FIFA World Cup 2026: Spain’s Victory Through The Lens of Hannah Coen

A proudly Spanish brand, Loewe was founded as a collective of artisans in Madrid by Enrique Loewe Roessberg. Since 1846, it has continued to showcase its rich history and heritage of the country. Creative directors Jack McCollough and Lazaro Hernandez have been taking up the mantle since they were appointed to the helm of the fashion house in 2025. Their creations, starting with the debut Spring/Summer ’26 collection, lean heavily into Spanish influences, executed by relying on traditional Spanish craftsmanship and techniques. They have also celebrated the brand’s 180th anniversary with deep dives into Loewe’s archives, modernising iconic designs for the present day.

Their announcement that Loewe was chosen to be the official partner of the Spanish national team for four years, beginning with creating a complete travel wardrobe for the FIFA World Cup 2026, came to no surprise. The wardrobe, featuring tailoring, casual wear, leather goods and shoes, carried the spirit of “a Spain that plays, creates, and moves people”, according to the designer duo. Getting in the spirit of the beautiful game, Loewe commissions artist Hannah Coen, who mixes multiple techniques, such as photography, 3D scanning, and slit scanning, to document Spain’s journey to the final match of the tournament, and ultimately, to victory with Ferran Torres’s win-cinching goal.

Take a look at Spain’s journey to victory at the FIFA World Cup 2026, through the lens of artist Hannah Coen.