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Syamim Farid Trusts The Volvo EX90 to Bring Her Home Safely
The reimagined Volvo EX90 lets Syamim Farid drive home to her family safely
Syamim Farid is someone who commands the room with confidence, beauty and power—holding two lives in one hand without letting either slip. Whether she’s acting or being present for her family, she’s constantly navigating through life without pause. So, every departure from home comes with the same goal: to make it back home safely. Because when you’re the kind of woman who refuses to choose between ambition and devotion, you deserve a car that was designed with exactly that in mind.
Here’s how Volvo empowers Syamim Farid to be career-driven and get home safely:
From long hours on set to early call times and unfamiliar roads, acting rarely keeps her in one place—being away from home is simply part of the job. The Malaysian actress shapes her everyday decisions, from the way she thinks to the way she moves and lives, with calculated instincts. Her career has made her sharper and more confident, reinforcing that safety isn’t a compromise; it’s the foundation of a happy, long life. In pursuit of that happiness, she’s found a safe space in the newly reimagined Volvo EX90.
Volvo has long built some of the safest cars in the world, and the EX90 doesn’t just inherit that reputation—it elevates it. The electric 7-seater is bedecked with innovative features and technology, giving her peace of mind on every drive to work. For her, the most important aspect of the car is its spacious interior—a meritable companion that can hold her family in one space. It’s built around the same ethos that guides so much of Syamim’s decision-making: you don’t have to compromise ambition, safety and style for happiness and comfort.
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As a fashion darling herself, the EX90 fits right into her life and personal style—giving her the confidence to be the woman she’s always wanted to be. It combines a conscious-living experience with Scandinavian design, safety, and luxury. Ventilated Nappa leather upholstery is complemented by tactile, natural wood elements that add warmth and a touch of nature to the cabin. So, every drive for Syamim stays in style, even with her busy schedule.
That’s not all that reaffirmed her belief in Volvo. After attending the selamat Driving experience months ago, she learned how to brake at the last minute without panic and to trust both herself and the car through every challenge thrown her way. Behind the wheel during the event, she found comfort and protection in Volvo, her new trusty companion.
So, being at the launch of the Volvo EX90 wasn’t simply an appearance. It was, in its own way, an extension of a value she has quietly held for years—that a career built on the road should never come at the cost of the road home.
The Volvo EX90 now comes in five covetable hues: Onyx Black, Sand Dune, Crystal White, Vapour Grey, or Mulberry Red. The Volvo EX90 is priced at RM428,888. To reward early commitments in the new flagship SUV, the launch offers an RM25,000 cash rebate and a Volvo Wallbox worth RM3,990, exclusively to the first 100 units booked.
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For more information on upcoming Volvo events, news and launches, visit www.volvocars.com/my or follow Volvo Car Malaysia on Facebook at bit.ly/VolvoMY-FB and Instagram at bit.ly/VolvoMY-IG.
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Harper’s BAZAAR Malaysia.
