Everything You Need to Know About Gentle Monster’s Veggie Collection

From the new Veggiemon to a surrealist film starring Aespa's Karina, here's everything you need to know about Gentle Monster's new collection.

Words: Zue Wei Leong
Published: 4 June 2026
Reading time: 1 min

Eat your vegetables.

Aespa’s Karina stars in Gentle Monster’s new campaign for its 2026 Veggie Collection.

Earlier this year, South Korean eyewear brand Gentle Monster made their presence known at Coachella. Eagle-eyed festival goers–and spectators watching the livestream online–may have spotted the Turbo-MGD3, a futuristic design created in collaboration with F1 and Disney, on headliner Karol G as she performed her biggest hits, including Latina Forever. The conversation also revolved around Gentle Monster’s adorable pop-up in the desert. A teaser for its upcoming Veggie collection featured an anthropomorphic head of broccoli, a Veggiemon, perched next to a wooden sign. Additionally, musicians PinkPantheress, Becky G, and FIFI (Sophia Ziskin) were giving us a preview into the new Veggie silhouettes throughout the weekend.

Gentle Monster’s Veggie Collection pop-up

PinkPantheress

Finally, after much anticipation, Gentle Monster unveils its Veggie Collection, an expansion of its Pocket Collection, featuring a compact folding frame design, first introduced last summer. This new line of sunglasses offers 34 models, with 10 folding eyewear designs, each inspired by the shapes and colours of different vegetables. As we have come to expect from Gentle Monster’s insistence on experiential retail, there will be immersive pop-up installations arrive in six global cities: Los Angeles, Seoul, Tokyo, Shanghai, Beijing, and Bangkok. As with the teaser in Coachella, shoppers can expect to find the Veggiemon, Gentle Monster’s whimsical vegetable creature introduced as part of the roll-out of this collection.

The surrealist campaign for Gentle Monster’s Veggie Collection stars aespa’s Karina. The k-pop star traipses through a desolate landscape, encountering heaps of ripe, red tomatoes.