Lola Tung Appointed as Global Ambassador of Coach

As Lola Tung’s beloved character of Belly says in the Prime Video series The Summer I Turned Pretty, everything good, everything magical happens between the months of June and August. And some good and magical news have arrived: Lola Tung is the global ambassador for Coach. Tung’s career since her breakout role as Belly has been growing steadily; she starred in a Diablo Cody-produced teen horror movie, Forbidden Fruits, alongside Lili Reinhart, Victoria Pedretti, Alexandra Shipp, and Emma Chamberlain, and branched into theatre with a commendable performance as Eurydice in Hadestown on Broadway.

Outside of acting and singing, her cultural impact is just as impressive. The New York City native has captivated the world with her outgoing personality and effortless style. A long-time fan of Coach before this appointment, creative director Stuart Vevers comments, “I’ve loved watching our partnership with Lola evolve over the past few years. She has a warmth, optimism and curiosity that make her such a natural part of the Coach world, and every time we work together, she brings something new. I’m excited to keep building on what we’ve already started.”

Tung’s first campaign for Coach will debut in September 2026, featuring the brand’s line of eyewear and watches. “I’ve loved getting to work with Coach, and I’m excited to take this next step together, says Tung. “I’ve always admired how Coach encourages people to express every side of who they are with confidence and authenticity. I’m looking forward to collaborating with the team and bringing my own point of view to what we create together.”