Go Deeper Into The Porsche World With Type 7

You need to get your hands on Type 7's lifestyle publications, from travel guides to coffee table books, to go deeper into the Porsche world.

Words: Harpers BAZAAR Malaysia
Published: 5 October 2026
Reading time: 1 min

For those who are driven.

Type 7 began as a daily, Instagram-native magazine by editor, writer, and photographer Ted Gushue. It takes its name from the Typ 754, the 1961 prototype known as the “T7” that foreshadowed the seminal 911. Today, it is a published, collectible lifestyle magazine, with Gushue serving as editor-in-chief. Made “for those who are driven”, it centres around car culture beyond the driver’s seat, exploring its intersections with people, architecture, design, and more. Its published works include in-depth travel guides, acclaimed coffee-table volumes and Artifacts, a book drawn from unprecedented access to Porsche’s own corporate archive.

ERG Media is the Milan-based publishing house and brand consultancy behind Type 7, founded by Ted Gushue. It partners with cultural institutions, luxury brands and artists to create meaningful, collectible objects: books, campaigns and films, made to stand the test of time.

Bringing this world within local reach for the first time, Type 7 is available in Malaysia at Headers, a Malaysian automotive-inspired lifestyle label, built where car culture meets fashion, photography, music and design. More than a merchandise line, it is a cultural project—translating the attitude and energy of the automotive world into apparel, objects and real-world experiences, all with a motorsport inspired, design-led point of view.