Tod’s Welcomes Stray Kids’s Han as New Brand Ambassador

Italian luxury brand Tod’s introduces Han as its latest brand ambassador. The 25-year-old rapper, songwriter, and composer, a member of the leading K-pop group Stray Kids, was selected for his “exceptional talent, creativity and dynamic stage presence”, according to Tod’s. With this partnership, Tod’s hopes to tap Han’s “authentic individuality and contemporary vision” and “further express its modern spirit and distinctive heritage”. This move will undoubtedly help the brand capture a new generation of luxury consumers, bringing awareness to Tod’s unique selling points.

“It is a great honour to join Tod’s as Brand Ambassador. I have long admired the brand’s commitment to Italian craftsmanship, quality, and timeless style. Through our upcoming projects, I look forward to experiencing and sharing the authentic Italian lifestyle and values that Tod’s represents,” says Han, in the official press release.