Kim Kardashian’s SKIMS Unites 4 Modeling Icons For A New Campaign

“Ms. Kardashian, I did it for you, girl!” Tyra Banks tells BAZAAR.com of modeling for the shapewear brand.

Words: Harpers BAZAAR Malaysia
Published: 29 August 2022
Reading time: 1 min

Words by Chelsey Sanchez

For the launch of the new SKIMS Icons campaign, which dropped today, Kim Kardashian brought together four of the industry’s most notable supermodels.

Tyra Banks, Heidi Klum, Alessandra Ambrosio, and Candice Swanepoel have all united in a sultry photo shoot for Kardashian’s shapewear and underwear brand, wearing pieces from SKIMS’ best-selling, size-inclusive Fits Everybody collection.

“I had so much fun working with Kim, Heidi, Alessandra, and Candice for SKIMS,” producer and ice cream entrepreneur Banks tells BAZAAR.com of the experience. “I haven’t modeled lingerie and undergarments in photos since my retirement from the runway, so shooting SKIMS was extra special.”

The supermodel also shared her excitement about the brand’s mission to empower women of all body sizes. “My body is very different from my catwalk days, and I am excited to showcase it in all of its super-curvy glory,” she says. “Ms. Kardashian, I did it for you, girl!”

Ambrosio echoes Banks’s sentiment. “I had so much fun shooting with Heidi, Tyra, and Candice for SKIMS,” she tells BAZAAR.com. “I’m so excited to be a part of this campaign and what it stands for, and am truly grateful for the opportunity to continue spreading messages of confidence and self-love with this group.”

Alessandra Ambrosio for SKIMS. Skims/Greg Swales

Kardashian joined in on the fun on set, modeling alongside the group for an impromptu photo shoot.

“OK so I wasn’t supposed to be in this @SKIMS campaign,” she confessed on Instagram, captioning photos of herself, Banks, Klum, Ambrosia, and Swanepoel in SKIMS gear. “But I stopped by and jumped in because it was too iconic.”